The Paradox Of Choice

Modern life presents us with so many choices we can no longer be happy with any of them. I yearn for the days when you could get expert advice and trust it. Today we have Google or Wikipedia to check before we believe our plumber, electrician, doctor, or chiropractor and the only person to blame when things go wrong is ourselves. A pressure that can often stop us making the decision at all; and yet we are told that more choice is a good thing.

Barry Schwartz, the author of The Paradox of Choice gives you the 20 minute version here.

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