“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.”
Modern life presents us with so many choices we can no longer be happy with any of them. I yearn for the days when you could get expert advice and trust it. Today we have Google or Wikipedia to check before we believe our plumber, electrician, doctor, or chiropractor and the only person to blame when things go wrong is ourselves. A pressure that can often stop us making the decision at all; and yet we are told that more choice is a good thing.
Barry Schwartz, the author of The Paradox of Choice gives you the 20 minute version here.
This message was sent to me today:
Find your love.
- Spend your life working at it.
- Trust your instincts.
- Ignore doubters.
- Chase the work, not the money. The money will come.
- Use your ideas to push this world forward.
- Don’t let your ideas down: Execute well.
- Work with great people. They are not always the easiest.
- There are no short cuts. Do the work.
- Great coffee helps.
I don’t know who originally wrote it but it seems to me very good advice; and great coffee really does help.